Procter & Gamble engaged Concourse, reXtore's parent company, to advise on creating highly modular & circular fixtures for their future activations for their SK-II brand.
We started off by reviewing their current fixtures and typical needs for their activations. We then reverse engineered the design of the fixtures to be come highly modular and adaptable for future activations. This in turn provided significant reductions in materials used, GHG emissions and waste.
Modular Design to enable pop up activation to be Reusable & Re-dressable. To reduce weight, CO2 Emission & Cost.
Proposed Eco Unit - Modular Design to Enable pop up activation to be Reused
The fixtures are designed to be reused. An extruded aluminium frame allows for panels, shelves and lightbox parts to be slotted in to create numerous design elements and can be used over and over again. Only the finishes will be removed and replaced such as paint, laminates &/or vinyls.
REDUCED CO2 Emission
Based on materials used &
Make & Throw